Selvaraj Blog

Website Architecture Tips To Get You Ranking Higher

2011-04-02T16:36:00.000+05:30

Before you start work on SEO,your site can get a great head start in achieving top rankings by ensuring you have implemented SEO friendly site architecture. URL structure, file names and website speed are three important elements to consider when designing your site.

URL Structure

Your URL structure refers to the structure of your website and the way each page is connected to another. Keeping your architecture relatively flat and separating content into different categories is the best way to achieve this.

Instead of placing all of your products into one folder, separate them out into categories and subcategories. Using the example below, you can see how each subcategory of jackets, shirts and shoes are separated into their own product folders. This helps search engines assign keyword relevance to different areas of your website and will have a positive impact on your rankings.

File and Folder Names

File naming conventions are another important area of website architecture. Including keywords in your file and folder names will help search engines determine the theme of each page and boost your ranking for these terms.

Following on with our clothing store example, you can see the final URL below is much more descriptive than the first two and lets search engines know that content of the page is related to red dress shoes.

Sources: Ineedhits.com

Kattima - Retail space in chennai,Real estate in chennai,Office space in chennai

2011-04-02T16:14:00.001+05:30

Kattima is aspiring to create a niche in the fast changing landscape of Urban India , as a provider of Quality Space for Retail, Offices, Malls, Hotels and Other commercial establishments.They have already successfully promoted residential apartments which have become landmarks in their own right. Now we are active in Chennai and Bangalore for development.

Commercial property in Chennai
Budget hotels in Chennai
Granite exporters in India

Search: Kattima.com

Spotlight Media,Chennai - Web designing.Web development,Graphic designers chennai

2011-03-18T13:08:00.005+05:30

Spotlight Media is fully equipped in terms of infrastructure and human resources to handle a wide range of corporate communication needs. Our team consists of competent and experienced client service executives, copywriters, designers and programmers capable of producing outstanding communication designs. We have a good rapport with a network of efficient and reliable complementary service providers such as printers, processing houses and studios. We can therefore offer complete, ready – to – perform solutions for all your advertising / multimedia requirements

We provide total quality and innovative solutions in the following domains of expertise:

Website Design
Website Development
Web Maintenance
SEO (Search Engine Optimization)
Multimedia Presentations
E-Commerce
3D Walkthroughs
3D Animation
Video Productions
Corporate Identity Design
Corporate Brochures
Content / Copy / Technical Writing
Flash Intro and Presentation,Interactive Flash
Multimedia & E-Learning Solution
Flash Action-script and Flash Application Development
Product Catalogs
ATL solutions
BTL solutions

Source: Spotlightmedia.in

Search Engine Optimization

2010-04-26T07:55:00.000+05:30

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via natural or un-paid search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.

The acronym SEO can refer to "search engine optimizers",a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term search engine friendly may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Source:Wikipedia.com

Email Spoof

2009-11-06T22:44:00.001+05:30

The word spoof means “falsified”. A spoofed email is when the sender purposely alters parts of the email to fraudulently appear as though someone else sent it.Commonly, the sender’s name/address and the body of the message are formatted to appear from a legitimate source, as though the email came from a bank or a newspaper or legitimate company on the Web. Sometimes, the spoofer will make the email appear to come from a private citizen somewhere.